Yellow Pages in Mumbai

Yellow Pages Advertising

The size of phone directories or Yellow Pages can vary, depending on the population of the city the book covers. Yellow Pages can vary from thin, two-column books to thick, four-column books. Some Yellow Pages in large cities are two-volume sets. Whatever the case, there are certain advantages and disadvantages to advertising in the Yellow Pages.

Highly Targeted
One advantage of Yellow Pages advertising is that each ad is highly targeted. Yellow Pages targets people ready to buy, according to the article “Advertising in the Yellow Pages” on Gaebler.com. Yellow Pages has specific categories or headings in which advertisers can place an ad. A company can also place ads in multiple categories, if its business lends itself to multiple classifications. For example, a beauty salon can list under “Beauty Salons” as well as “Hair Care.”

24-Hour Coverage
Yellow Pages are available for shoppers 24 hours per day; newspaper ads, for example, age and are discarded relatively quickly. The 24-hour availability can be particularly beneficial to the advertiser, when households use their Yellow Pages frequently. Most people store their Yellow Pages in drawers or cabinets near the phone so they can reference it when needed.

Highly Effective
Yellow Pages advertising can also be highly effective. However, savvy advertisers often track their Yellow Pages advertising leads, then measure their ROI (return on investment) against what they

spent to advertise in the book. Tracking the response elicited from a Yellow Pages ad is easy. Advertisers can set up a special line for the ad and count the responses, or ask callers where they learned about the business. Tracking services are available as well.

Hindustan Yellow pages is a yellow pages service prvider in Mumbai where you can easily find Yellow Pages in Mumbai

For more detail contact us here http://www.hindustanyellowpages.in/Mumbai